If you’ve ever experienced having your Facebook or Instagram account hacked, you’ve probably also wondered, "Why me?" It’s a horrible feeling.
There’s no customer support to help recover your account. Posts and contacts accumulated over months or years are gone. There’s nothing you can do about it, at least not after the fact.
If you’ve been hacked, don’t take it personally. Hackers are looking for vulnerable accounts, not you. You CAN prevent hackers from taking over your social media accounts by setting up two-factor authentication.
Security Codes
Two-factor authentication is setting up a second method of verification when you log in. The first "factor" is your password. The second usually involves either having a security code sent to your mobile phone or using an authentication app on your phone to generate a security code.
In most social media and other online accounts, go to your privacy settings to set up two-factor authentication. For Facebook and Instagram, click on your profile image in the upper right of your computer screen. (You can do this in your Facebook app on your mobile device, too.)
Click on "Settings & Privacy" and then on either "Privacy
Checkup" or "Privacy Center" to set up two-factor authentication or check to see if it's already set up. Let me know if you have a question about it.
Spam Reviews
If you’ve got reviews on your Facebook business page, take a closer look at what’s there. While reviewing a few Facebook accounts recently, I found several spam reviews.
At a glance, they look like positive reviews, but it turns out they’re usually about products that have nothing to do with
you.
Sometimes they show up on your review page without any notification. Take a few minutes to check your Facebook reviews and hide or delete those that are irrelevant. While you’re there, make sure you’re replying to any legitimate reviews, positive or negative.
More than 90 percent of people read reviews when searching the internet for products and services. Make sure they don’t see junky reviews on your Facebook business page.
Anti-Jargon: SERP
SERP is an acronym for search engine results page, which is the page of results that appears after typing a query into a search engine. Marketers who specialize in search engine optimization or search advertising often talk about SERPs. If you run a business, you’ll want your business to show up higher than your competitors on a search engine results page.
The next newsletter arrives Nov. 21 (also the 9th birthday of grandson No. 1). As you brace yourself for this busy time of year, I hope you also find time for some peace and reflection.
Meanwhile, be grateful. Be generous. Be patient. Love.
If
you enjoy this email, please share it with anyone who might also enjoy it. If you’re reading this because somebody shared it with you, get your own subscription. Thanks for spending some of your time with me,. I appreciate you.
Mark
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